TL;DR — You do not need a survey platform to collect genuine feedback from employees. Write one clear question, share a single link, and let people answer on camera from their own phone. The whole process fits into three steps and avoids the setup overhead of a full survey tool.
- One question per request gets more responses than a long form.
- A shared link in an existing chat tool removes almost all the setup friction.
- Reviewing ten to twenty short clips is often faster than reading and coding fifty written comments.
On this page
Why a full survey tool is often more than you need
Setting up a survey platform for a one-off question — "how did the new office layout land?", "what did people think of last week's town hall?" — is disproportionate. There is a licence to buy or justify, a form to design, and a results dashboard that needs interpreting afterwards. For a single, specific question aimed at a specific group, a lighter approach gets you an answer faster.
Step 1: Write one clear, specific question
The question matters more than the tool. "Any feedback?" produces almost nothing. "What is one thing we should change about the new office layout?" produces an actual answer, because it gives people a concrete starting point rather than a blank page to fill. Keep it to one question; a second or third can follow in a separate request if the first one produces something worth digging into.
Step 3: Review the responses for themes, not totals
With video responses, you are not counting votes — you are listening for the two or three things that keep coming up. Watching ten to twenty short clips back to back is usually enough to hear the same couple of points repeated by different people, which is a stronger signal than a single detailed complaint from one person.
- Watch clips in one sitting rather than spreading review over several days, so patterns are easier to spot.
- Note a rough theme after each clip instead of trying to remember everything at the end.
- Share two or three representative clips (with consent) alongside your summary when reporting back — it carries more weight than a bullet-point list.
When this light approach is not enough
A single open question works well for a specific, bounded topic. It is the wrong tool for tracking a metric across the whole organisation over time, or for anything that needs a statistically comparable number — that is squarely survey territory. See Video Feedback vs Surveys for where the line sits between the two.
How to do this in Whoosh
Create a campaign with your one question, share the link, and responses land in one place as they come in. There is no form builder to configure and nothing for respondents to install — they tap the link and record straight from the browser.
- 1.Write one specific question.
- 2.Create a campaign and set a short deadline.
- 3.Share the link in your existing team channel or email.
- 4.Watch the clips as they arrive rather than waiting for all of them.
- 5.Summarise the two or three recurring themes for whoever needs the result.
Frequently asked questions
How many responses do we need for this to be useful?
Often fewer than expected — ten to twenty focused responses on one question are usually enough to spot a repeating theme.
Should the question be anonymous?
Video responses are not anonymous by nature. If anonymity is essential for the topic, a written survey is the better format for that specific question.
What if very few people respond?
A low response count on a single, specific question is still informative — look at who did respond and consider a direct follow-up with a couple of people instead of treating it as a failed survey.
Can we ask more than one question at once?
You can, but response rates tend to drop with each additional question — a single, well-chosen question usually outperforms a short list of them.