Campaigns and reels: what’s the difference?
Updated October 8, 2026
A campaign is the collection page
A campaign is the page you create and share — it has your prompt, your branding, and a record button. It's where submissions come in. One campaign can collect anywhere from one to hundreds of video messages, and stays open for as long as you want it to.
A reel is the finished video
A reel is what comes out the other end: a single compiled video made up of clips you choose from a campaign, stitched together in the order you set, ready to download or share. A campaign can have several reels, and you can regenerate a reel any time you change its clips.
Why it's split this way
Keeping collection (the campaign) separate from the finished product (the reel) means you can let submissions come in over days or weeks, review them at your own pace, and only compile once you're happy with the lineup — rather than committing to a final video the moment the first clip arrives. It also means a late submission is never a problem: add it to the reel with Add clips, then regenerate.
A simple way to think about it
If you've ever run a survey, the analogy is almost exact: the campaign is the survey form collecting responses, and the reel is the finished report you generate once you're done collecting — except the "responses" are videos and the "report" is something people actually want to watch.
Was this article helpful?
Related articles
How your reel gets compiled
What happens when you click Generate, and how long it takes.
Reviewing and moderating submissions
Choosing which clips make it into the final reel, and in what order.
Why Whoosh doesn’t need an app, a download, or an account
The single biggest reason response rates on Whoosh beat almost every alternative.